A VIRTUAL winter fayre has been launched to support tourism businesses while many remain closed due to Covid-19 regulations.
The free app, created by tourism body Visit County Durham, showcasing ideas for getaways and days out to look forward to and local producers. The illustrated markets also feature animations.
Michelle Gorman, managing director of Visit County Durham, said: “Durham’s Virtual winter fayre is lots of fun and showcases the incredible range of experiences and local businesses we have in the county. But most importantly, it provides support to a sector which has endured its toughest ever year by extending the reach of their own activities and putting them in front of consumers.”
The app will be promoted through national marketing.
Allison Raper, owner of Teesdale Cheesemakers, welcomed the opportunity to be featured in the app.
She said: “To have such
engaging and creative ways of getting our products in front of consumers and reaching a much broader audience than just our own channels has been a fantastic opportunity for us.”
The online marketplace will be used for more themed virtual fayres in 2021.
Cllr Joy Allen, cabinet member for transformation, culture and tourism at Durham County Council, added: “The county’s visitor economy has been dealt a devastating blow this year, and businesses need support to ensure they can reset and recover once we emerge from the pandemic.
“As well as showcasing Durham’s fantastic tourism offer, the virtual fayre provided a free promotion platform during the vital festive trading period.”
Visit www.thisisdurham.
com/winterfayre
