A 68-year-old Raby Castle volunteer is one of 10 finalists vying for VisitEngland’s Tourism Superstar title.
Jimmy Nicol was named VisitCounty Durham’s Tourism Superstar earlier this year.
VisitEngland praised Jimmy for his enthusiasm, dedication and warmth.
The nomination description added: “As a room steward he brings history to life with fascinating stories about the castle’s rich history and the influential Neville family, earning glowing feedback for his clarity and charm.
“He supports new volunteers, offering guidance and kindness, and is a beloved figure.
“Beyond his volunteering duties, Jimmy actively promotes Raby Castle, County Durham and the wider North-east, encouraging exploration of the region’s heritage and landscapes. He helps communicate environmental and conservation messages, aligning with Raby Estates’ sustainability strategy.
“He epitomises the values of community and welcome, and stands as an exceptional ambassador for English tourism.”
The awards are now in their 14th year.
VisitEngland director Andrew Stokes said: “Our Tourism Superstar competition truly showcases the diversity of roles in our wonderful industry with all those involved demonstrating their passion for their places of work and destinations.
“It is their commitment to making visitors leave with magical memories that we are celebrating, and I encourage the public to show their support by voting for their favourite superstar.
“From volunteers, guides, leaders in astro-tourism to chefs, holiday park employees and events teams, these finalists are already superstars.
“They strive to continuously improve the visitor experience, and I wish them every success when the competition voting opens in February 2026.”
People can vote for Jimmy during February and March on the website visitbritain.org
